St Luke’s has created a new campaign highlighting the range of African destinations accessible from Heathrow Airport.
Breaking on 30th May, the campaign features three executions using the simple, streamlined symmetry of flightpaths to trace a direct link between Heathrow and destinations including Cairo, Cape Town and Nairobi. It will run across digital out of home, digital display, social and print nationally until mid-July.
Each advert features the flight path and terrain from Heathrow to the destination. For Cairo and Luxor, it is traced in the footsteps of a couple enjoying the desert view. For Cape Town, the tracks of people strolling down Boulder Beach, and for Nairobi and Johannesburg, two offroad vehicles carve out the flight path while on safari.
This latest work builds on the new strategy launched in January to position Heathrow as the UK’s best-connected airport and the perfect launch pad for the very best trips, wherever they may be. The first campaign highlighted the accessibility of ski destinations.
This professional campaign titled 'Destinations - Africa' was published in United Kingdom in June, 2023. It was created for the brand: Heathrow Airport, by ad agency: St Luke’s. This Integrated and Outdoor media campaign is related to the Travel industry and contains 3 media assets. It was submitted 4 months ago.
Advertiser/Brand: Heathrow Airport
Client Credit: Meenal Varsani, Head of Marketing & Customer Engagement, Heathrow Airport
Nicola Smith, Senior Brand & Marketing Manager, Heathrow Airport
Nathan Charles, Marketing Campaign Manager, Heathrow Airport
Vicki Lewis, Marketing Campaign Manager, Heathrow Airport
Campaign Title: Heathrow Destinations - Africa
Creative Agency St Luke’s
Joint Chief Creative Officer Richard Denney
Art Director & Copywriter Leah Winson & Rhianna Travers
Agency Producer Georgie Moran
Agency Planner Joanna Barnett
Business Director Leanne Silman
Senior Account Director Lucy Yeates
Account Director Charlotte Crawley
Senior Account Manager Hope Shooter
Retouching Richard Green, Alex Murray, Alan Murray
Head of Art & Design Pete Mould
Design Pete Mould
Motion graphics Jon Hubbard
Artworker Jon Hubbard & Anna Leapman
Media Planning & Buying Wavemaker