Description
Background
In Peru, many people don’t have a home of their own.
They’re often forced to live in places where they don’t truly belong — like their in-laws’ house, crowded with relatives, or in tiny spaces barely big enough for a bed.
Idea
Instead of building another conventional sales showroom, Barqueros Inmobiliaria created the first real estate escape room — inspired by one of those places everyone dreams of leaving: your in-laws’ house.
Visitors had to escape from a space styled like an old-fashioned family house — cluttered, overbearing, and full of familiar chaos. Those who managed to escape didn’t just win bragging rights — they earned 50% off the down payment for their own apartment. A clever, symbolic first step toward escaping the place where they live now, and moving into a home of their own.
This professional campaign titled 'The escape room experience' was published in Peru in June, 2025. It was created for the brand: Barqueros Inmobiliaria, by ad agency: TBWA\Peru. This Ambient and Experiential media campaign is related to the Real Estate industry and contains 2 media assets. It was submitted about 2 months ago.
Credits
Agencia: TBWA\Perú
CEO: Pilar Dufour
VP: Cosi Santibañez
DGCs: Fernando Zagales, Juan Mesz
Director de innovación: Jorge Mendoza Vizcardo
Redactor Creativo: Jorge Mendoza Vizcardo
Director de Arte: Gino -Bredda- Cáceres
Diseño web/pop: Henry Quesnay, Jean Pool Baca
Diseño de juego: GameMaster
Producción Agencia: Dayra Tapia, Luciana Consiglieri. Post-productor: Jorge García. Animador: Salomón Wilson.
Productora: Visión & Sonido. Dirección: Nicolás Vaisman. Producción: Majo Varillas.
Casa de audio: Audiopost.
