ADVERTISING

WhatsApp

The Empathic Keyboard

School: Miami Ad School

Description

WhatsApp is our go-to app when we’re going through something. But when it’s our time to support our friends, choosing the right words can be tricky. That's why we’ve created The Empathic Keyboard, the first keyboard that knows what advice to give... even when you don’t. Based on real advice, by real psychologists.

This student campaign titled 'The Empathic Keyboard' was published in Spain in May, 2021. It was created for the brand: WhatsApp, by ad school: Miami Ad School. This Digital medium campaign is related to the Electronics, Technology industry and contains 4 media assets. It was submitted over 2 years ago by Copywriter: Leire Jauregibeitia of Miami Ad School.

Credits

Advertising School: Miami Ad School, Madrid, Spain
Art Director: Sergio Sanchez Macias
Art Director: Nerea Carrasco
Copywriter: Leire Jauregibeitia
Tutor: German Rivera Hudders

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