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WhatsApp

The Wakeup Call

School: VCU Brandcenter

Description

Every hour one student commits suicide in India, a country where parents hardly discuss mental health with their children. But Indian parents send millions of Good Morning messages every day on WhatsApp, this is their digital love language. So, with this campaign, our idea was to help the youth break the silence about their mental health and seek help from their parents by saying a simple Good Morning.

This student campaign titled 'The Wakeup Call' was published in United States in June, 2021. It was created for the brand: WhatsApp, by ad school: VCU Brandcenter. This Digital medium campaign is related to the Electronics, Technology and Public Interest, NGO industries and contains 5 media assets. It was submitted about 1 year ago by Student : Payal of VCU Brandcenter .

Credits

Advertising School: VCU Brandcenter, Richmond, United States of America
Copywriter: Pratibha Gauri Nigam
Hamza Ali: Art Director
Strategist: Payal

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