Description
e.l.f. Cosmetics casts a spell on Halloween with “The e.l.f.ing Magical Sisters,” a cinematic comedy campaign promoting its Soft Glam Cream Blush and Bronzer Sticks. Created in-house by e.l.f. Made, the film follows three modern-day witches who discover that the secret to a glamorous look requires no magic wand, just the right makeup.
The spot stars Priah Ferguson of “Stranger Things,” Keyla Monterroso Mejia of “The Studio” and Bebe Wood of “Mean Girls 2024.” Written with former “Saturday Night Live” head writer Anna Drezen and directed by Hannah Levy of Hungryman Productions, the campaign combines supernatural storytelling with e.l.f.’s signature humour and irreverent tone.
The featured products are designed to glide on smoothly and deliver a natural finish, with formulas infused with 2% shea butter and 1% sunflower seed oil. Priced at $7/£7, the Soft Glam Cream Blush and Bronzer Sticks are already attracting new customers, with 50% of purchasers new to e.l.f.
Launching September 30 across YouTube, TikTok and Instagram, the campaign extends to retail through elfcosmetics.com, Ulta, Target, Walmart, Boots, Superdrug and Amazon. By combining a seasonal cultural moment, familiar entertainment talent and a playful witchcraft theme, e.l.f. turns product benefits into a spellbinding brand experience.
This professional campaign titled 'The e.l.f.ing Magical Sisters' was published in United States in October, 2026. It was created for the brand: e.l.f. Cosmetics, by ad agency: Hungry Man. This Film and Integrated media campaign is related to the Beauty industry and contains 1 media asset. It was submitted 1 minute ago.
