ADVERTISING

e.l.f. Cosmetics

express your e.l.f.

Agencies: Southpaw Wavemaker Irresistible Studios

express your e.l.f.

express your e.l.f. OOH - Meduulla

express your e.l.f. OOH - Rebecca

express your e.l.f. OOH - Amber

Description

e.l.f. Cosmetics invites you to live your bold truth by proudly expressing your e.l.f. in its first ever community-led brand campaign in the UK, by Southpaw. To bring the e.l.f. acronym (eyes.lips.face.) to life in an irreverent, fun and cheeky way, e.l.f. turned to its community asking them “what does e.l.f. mean to you?” Their responses inspired the campaign. From “euphoric.luminous.fierce.” to “every.life.free.”, the campaign celebrates the individuality of every eye, lip and face.

This professional campaign titled 'express your e.l.f.' was published in United Kingdom in September, 2023. It was created for the brand: e.l.f. Cosmetics, by ad agencies: Irresistible Studios, Southpaw, and Wavemaker. This 360°, Film, and Integrated media campaign is related to the Beauty industry and contains 4 media assets. It was submitted 10 months ago by Business Development Lead: Laura Wood of Southpaw.

Credits

CLIENT: e.l.f. Cosmetics
CHIEF MARKETING OFFICER: Kory Marchisotto
AVP, INTERNATIONAL BRAND & STRATEGY: Remy Klein
AVP, INTERNATIONAL MARKETING: Lauren Thornton
GLOBAL BRAND MANAGER: Cornelia Stamp
INTERNATIONAL IMC MANAGER: Lia Jordan
CHIEF CREATIVE OFFICER: Ashley Rosebrook
CHIEF BRAND OFFICER: Laurie Lam
CREATIVE AGENCY: Southpaw
CREATIVE DIRECTOR: Glenn Smith
SENIOR CREATIVE: Catherine Pryce
CREATIVE PRODUCER: Hannah Parkin
BUSINESS DIRECTOR: Laura Wood
SENIOR ACCOUNT DIRECTOR: Debbie Asbury
ACCOUNT EXECUTIVE: Sarah Huxley
DESIGNER: Ben Kemp
DIGITAL EDITORS: Liam Hayes & Alex Webster
ARTWORK: Delia Walter
PRODUCTION COMPANY: Irresistible Studios
DIRECTOR: Charlotte Rutherford
PHOTOGRAPHER: Charlotte Rutherford
PRODUCER: Izzy Williams
EXEC PRODUCER: Harriet-Kate McKean
PRODUCTION MANAGER: Rachel Bashford
1st AD: Sam Roffey
DOP: Ailsa Aikoa
ART DIRECTOR: Lucy Cooper
STYLIST: Lola Chatterton
MAKEUP ARTIST: Lynski
HAIR ARTIST: Hannah Sorcha
MEDIA AGENCY: Wavemaker
CLIENT LEAD: Sarah Bolton
PLANNING LEAD: Georgie Crane
PLANNING MANAGER: Alex Banowicz

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