The Doughboy Turns 60 with AR Home Experience

The Pillsbury™ Doughboy™ Celebrates His 60th Birthday by Opening His Home for the First Time — and Fans Can Shop Nostalgic and Trendy Home Goods Inside

The beloved mascot celebrates this milestone birthday with a rare look inside his cozy world through an augmented reality experience, complete with limited-edition Pillsbury collectibles. The experience was first unveiled during NBC’s “On Brand with Jimmy Fallon.”

In 1965, the Pillsbury Doughboy popped out of a can of dough with his iconic “Hoo Hoo!” and a mission to bring joy to kitchens everywhere. Now, to mark 60 years as a cherished guest in homes, one of America’s most beloved mascots is doing something he’s never done before: bringing fans into his home via an augmented reality (AR) experience.

True to his warm and welcoming nature, the Doughboy isn’t just opening the doors to his flour-dusted 2,358 sq ft dough-made Modern Doughhouse Revival — complete with a giant oven, cozy living room, spacious yard and personal keepsakes — he’s also inviting fans to take a little piece of his home with them. Tucked among the cookie sheets, dough and cherished cookbooks, fans will find his personal favourites: a curated mix of nostalgic and trendy home items available for purchase directly in the AR experience.

“For 60 years, the Pillsbury Doughboy has been a beloved part of family traditions and everyday moments in kitchens across America,” said Michelle Odland, Vice President and Business Unit Director, Pillsbury. “Inviting fans to experience the warmth of his home for the first time felt like the perfect way to celebrate this milestone birthday. Through an immersive experience and limited-edition Pillsbury collectibles, we’re giving people new ways to connect with the Doughboy and bring a touch of his delight and charm into their everyday lives.”

Fans can shop the collectibles while supplies last. And for those who love to take a deep dive into real estate, take a closer look at the Doughboy’s new-to-market Zillow listing at zillow.com/house/doughplacelikehome to see what makes his home so special and unique.

The Doughboy’s home made its debut on NBC’s all-new competition series “On Brand with Jimmy Fallon” during its October 17 episode. The On Brand Agency was tasked with creating an interactive activation for Pillsbury, ultimately bringing contestant Pyper Bleu’s winning creative marketing idea to life. The episode can be streamed now on Peacock, offering an inside look at how this celebratory experience came to life.