Description
Every October, one recipe rules Halloween on Pillsbury.com: Crescent Mummy Dogs. This year, Pillsbury is taking the beloved recipe beyond the kitchen with the launch of a limited-edition Crescent Mummy Dog costume for wiener dogs. The brand is also teaming up with DoorDash to make enjoying the recipe at home easier (and more fun) than ever.
Made with Pillsbury Crescent Roll Dough wrapped around Oscar Mayer hot dogs, American cheese and dotted with mustard “mummy eyes,” Crescent Mummy Dogs have become a beloved and effortless Halloween tradition. And with seasonal surges in searches for “dachshund dog costume” each year, it only made sense for Pillsbury to go beyond the baking sheet with a costume designed specifically for small breeds like the “wiener” dog. The playful outfit, styled after the treasured recipe, is now available to order at www.shop.pillsbury.com for just $39.99, while supplies last.
This professional campaign titled 'Mummy Dogs' was published in United States in October, 2025. It was created for the brand: Pillsbury, by ad agency: Goodby Silverstein & Partners. This Print and Static Images media campaign is related to the Food industry and contains 4 media assets. It was submitted about 2 months ago.
Credits
Agency: Goodby, Silverstein & Partners.
Creative:
Creative Director: Hanna Wittmark, Kate Baynham
Sr. Art Director: Savannah Bradford
Sr. Copywriter: Mason Douglass
Art Director: Toan Mai
Copywriter: Quynh Tran