Chat GP
Agency: Havas Lynx
Description
When you feel sick, do you chat to your GP or ChatGPT?
While almost half of people admit to asking AI for medical advice, a significant 44% portion also express doubts about these tools' reliability.
Responding to ChatGPT's campaign promoting AI as a universal answer, we strategically intervened to tackle trust head-on. We 'hijacked' OpenAI ads with a crucial caveat: for trusted health advice, you should always chat to your GP.
Our approach used reactive OOH advertising to re-establish the GP as the authoritative source for well-being and trust, and highlight the severe risks associated with relying on AI tools built for engagement, not patient safety.
Learn more about this issue and how we are tackling misinformation in health with our whitepaper Doctored Truths: https://lnkd.in/egYt2sUC
This professional campaign titled 'Chat GP' was published in United Kingdom in October, 2025. It was created by ad agency: Havas Lynx. This Ambient and OOH Outdoor media campaign is related to the Health, Pharmaceutical, and Public Interest industries and contains 5 media assets. It was submitted about 2 months ago.
Credits
Advertising Agency: Havas Lynx, Manchester, United Kingdom
Production Company: Prose on Pixels Manchester, United Kingdom
Media Company: Monster Media Agency
Chief Executive Officer: Claire Knapp
Executive Creative Director: Chris Wellard
Creative Director: Michael Stott
Art Director: Ben Neilsen
Copywriter: Chris Will
Investment Director: Helen Welch
Brand Director: Amy Priestley
Videographer and Editor: Jack Webster
Senior Producer: Vicky Byrne
