Description
Problem: Some people who have Long COVID never regained their sense of taste.
Insight: People want to regain the abilities they previously had after losing them.
Solution: Discover a new way to taste.
This student campaign titled 'The Digital Sip' was published in United States in December, 2025. It was created for the brand: Coca-Cola, by ad school: S.I. Newhouse School of Public Communications. This Experiential and Integrated media campaign is related to the Drinks (Non Alcoholic), Electronic Devices, and Electronics, Technology industries and contains 8 media assets. It was submitted 3 days ago.
Credits
School: S.I. Newhouse School of Public Communications
Art Director: Ally Carter
Copywriter: Myra Bocage
Instructor: Mel White
