Description
In February, speed dating is on fire. Test drives? Not so much. This year, Renault decided to flip the script. We leaned into a simple yet powerful insight: everyone can talk a big game about who they are, but you only truly know someone when they’re behind the wheel.
That’s how "Drive Me Crazy" was born an experience that hijacked the traditional speed dating format and transformed it. We swapped the bar stool for the driver’s seat, turning the first date into a real-world test, free from filters or rehearsed speeches.
As they navigated through traffic and curves, participants forged genuine connections while discovering the new Renault E-Tech range. The result was an experience where technology became the stage for authentic human interaction, proving that a perfect match isn't just made between two people it’s also made with a Renault.
This professional campaign titled 'DRIVE ME CRAZY' was published in Ecuador in February, 2026. It was created for the brand: Renault, by ad agency: Publicis. This Experiential medium campaign is related to the Automotive and Personal Transportation industry and contains 1 media asset. It was submitted 5 days ago by Creative Copywriter: Verónica Castro of Publicis Groupe Ecuador.
Credits
Agency: Publicis Groupe Ecuador
Chief Creative Officer: Andrés Redrován
Creative Director: Xavier Prado
Head of Art: Luis Yacelga
Copywriter: Verónica Castro
Account Director: Andrés Navas
Account Executive: Dayana Oramas
Graphic Designer: Gabriela Larrea
Motion Graphics Designer: Alex Manosalvas
Multimedia Support: María Gabriela Quintero
Community Manager: María José Bastidas
Digital Team: Frubis
Media Coordinator: Sandy Suárez
Digital Media Planner: Juan Carlos Nuñez
Campaign Manager: Andrés Durán
Production House: Shortelling
PR Agency: Effective
