Description
Levi’s has unveiled The Denim Cowboy, the final instalment of its REIIMAGINE campaign with Beyoncé, created by TBWA\Chiat\Day LA and Parkwood Entertainment. Released after her Cowboy Carter album, the 90-second film weaves together scenes from earlier chapters—Launderette, Pool Hall, and Refrigerator—with new footage, all set to Beyoncé’s track Levii’s Jeans. Directed by Melina Matsoukas, the spot features looks from the BEYONCÉ x LEVI’S collection and a cameo by Timothy Olyphant, reprising his role from Pool Hall.
This professional campaign titled 'The Denim Cowboy' was published in United States in August, 2025. It was created for the brand: Levi's, by ad agency: TBWA\Chiat\Day L.A.. This Film medium campaign is related to the Fashion industry and contains 1 media asset. It was submitted 4 months ago.
