Ebisen : The Culture Shock
Description
Synopsis :
In Thailand, everyone knows the famous shrimp snack as "Calbee" for 40 years. But when a determined Japanese customer insists it's actually called "Ebisen," a culture shock erupts in a local shop. The stubborn Thai shopkeeper refuses to switch the name, sticking to her "Calbee." Just when things get heated, a twist reveals the truth.
This professional campaign titled 'The Culture Shock' was published in Thailand in August, 2024. It was created for the brand: EBISEN, by ad agencies: ADK THAI and SCRUM. This Film medium campaign is related to the Confectionery, Snacks and Food industries and contains 1 media asset. It was submitted about 1 year ago.
Credits
Agency : SCRUM x ADK Thai
Chairman : Masato Suematsu
Chief Executive Officer : Thanawat Meesawat
Chief Creative Officer : Wikorn Rojarayanont
Managing Director : Panupong Piyatanasirikul
Creative Director : Pattanapond Ketrathon
Copywriter : Chanakarn Kriangsantikul / Wikorn Rojarayanont
Art Director : Purisalak Sawantrat / Tanatip Siriphan / Pattanapond Ketrathon
Agency Producer : Jutamart Sanguanyod
Account Manager : Pantanant Mueangsongkunthana
Account Executive : Krittaya Chombunmee
Head of Planner : Sasana Jitwatna
Digital Planning Manager : Inthira Nunthajurapo
Graphic Designer : Darawan Japanya
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Media Agency : IPG Mediabrands (UM Thailand)
Managing Director : Siriporn Manyati
Media Planner/Strategic Planner : Surapa Henpitak
Other Media Agency Credit : Business Director : Sirawich Lertchaisuwan, Business Associate Director : Suebsai Taomahawong, Business Group Head : Kanok-on Laiboonyanuphap, Business Manager : Boonyarat Withanthamrong, Digital PR marketing manager : Supakan Chaoratanapisate, Digital PR marketing director : Yuthipong Jew
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Client :
President&CEO : Takashi Motomura
Vice President : Pongpan Saivanish
Chief Marketing Officer : Takumi Kitamura
Marketing Manager : Boonnicha Chamnankit
Brand Manager : Rata Teeraphan
Brand Manager : King Sutatham
Marketing Officer : Niramai Chaisingharn
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Production House : Human Human
Director : Komsan Yamchuen (Ake)
Asst.Director 1 : Kristsakorn Benyakul
Asst.Director 2 : Chaimongkol Sawat
Producer : Wanlop Rungkumjad
PM : Thakanta Kultrakarn
Cinematographer : Phuttiphong Aroonpheng
Gaffer : Kumjorn Sankwan
Sound Man : Sarawuth Panta
Art Director : Sattrawut Klomkleang
Casting : Pimploy Pitakchart
Stylist : Nata Sato
Make up Artist : Chatchanok Natengampak
Hair Artist : Phongsakorn Pakdee
Location : Eddy
Editor : Ked Getty
Post-Producer : Varinthorn Penvajeekul
Telecine : One Cool Production
VTR : One Cool Production
Sound Mix : Sound Space
Trainee Asst.Director : Tanaporn Apaidusit
