Become a Heartstarter
Agencies: Berlin Creative Studio • MMBSY
Famous Belgian Actor and Comedian performs CPR on an incredibly lifelike version of himself, by Berlin Creative Studio
Description
Only 15% of Belgians know what to do during a Cardiac Arrest. Yet, the research found that 70% of CPR needs to be performed by someone the victim knows. Normally, you cannot prepare for that. So, Berlin Creative Studio and MMBSY (both part of Duval Union) did something abnormal instead. They created an incredibly lifelike CPR mannequin modelled after someone every Belgian knows: beloved actor and comedian: Rik Verheye.
Who then had to resuscitate himself.
This professional campaign titled 'Become a Heartstarter' was published in Belgium in September, 2024. It was created by ad agencies: Berlin Creative Studio and MMBSY. This Design, Experiential, and Film media campaign is related to the Health industry and contains 2 media assets. It was submitted about 1 year ago by Copywriter: Bjorn Coucke.
Credits
Client: Belgian Cardiological League
Contacts: Rik Vanhoof – Justine Vermeulen
Agency: Berlin Creative Studio
Creative Directors: Geert De Rocker - Tom Berth
Creatives: Chiara Scherpereel – Bjorn Coucke
CEO: Johan Parmentier
Account Director: Filip Van Der Haegen
Account Manager: Yaël Gemeiner
Studio Manager: Benny van Kolen
Graphic Design: Tine Nuyts - David Vermeulen
Digital Designs: Pauline Peeters
Strategic Planning: Floris Adriaenssens - Charlotte Mulders
Digital Media: Ben Van Gool
PR & influencer Agency : MMBSY
CEO : Mie Van der Auwera
Head of Lifestyle PR, Content & Digital : Lieselot Moerkerke
Influencers : Rik Verheye (NL) Pablo Andres (FR)
Film Production Company: Les Mecs
Line Producer: Leila Fischer – Monica de Bock
Director: Simon Cools Fierlafijn
DOP : Dies Vanderaerden
Photographer: Anabel Sougne
Postproduction : Les Mecs (Antje Mertens - Jasper Flikschuh)
Head of Rik Verheye (CPR Doll ) : Rob’s Propshop
