The Creative Index

Agency: DDB Melbourne


Global advertising network DDB, in conjunction with investment and advisory firm Jarden, has launched the Creative Index – tracking the economic value of creativity, Australia’s greatest natural resource.

The index aggregates Australia’s top creative companies using historical and live ASX share price data, from 2012 to now. The result: proof of the performance and power of creativity, as a total dollar figure.

Companies including SEEK, Cochlear, Medibank, and Treasury Wine Estates feature on the Creative Index, selected for prioritising creative thinking to drive their innovation and growth.

The wider campaign drives home creativity’s economic value, with billboards that read: “Coal. Commodities. Cartoon Dogs”, “Tin. Telcos. TikTokers”, and “Australia’s bull market is not in oil. It’s in ideas.”

This professional campaign titled 'The Creative Index' was published in Australia in October, 2022. It was created by ad agency: DDB Melbourne. This Integrated and OOH Outdoor media campaign is related to the Finance industry and contains 4 media assets. It was submitted over 1 year ago.


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