Agency: LaFourmi


On the eve of THE biggest sporting event of the year, PUMA is returning with a world brand film by LAFOURMI that showcases the invincible spirit of the PUMA Fam.

On November 20th, the World Cup of Football will begin. An event that allows the greatest footballers to shine on top of the world. We all remember Maradona's goal of the century in 1986 and Henry's masterclass in 1998! A real motivation for the athletes, a way to make history, to prove their determination and to show that their game is unique.

The World Cup shapes the destiny of each player and their condition.

An event that the PUMA Fam won’t miss and for which it prepares itself, physically and mentally, because, in order to be successful, they have to rid themselves of all fears and worries.

To be ready, the PUMA Fam must be "FEARLESS".

This professional campaign titled 'FEARLESS' was published in France in October, 2022. It was created for the brand: Puma, by ad agency: LaFourmi. This Integrated medium campaign is related to the Sports and Sportswear industries and contains 1 media asset. It was submitted over 1 year ago.


Brand : PUMA Global

Brand Management : Clément Lacour, Shanon Zuern, Abigail Rogers

AGENCY : LaFourmi

Agency Management : Thibaut Cornet, Céline Jobert

Creative Director : Clément Cimarro

Copywriter : Clément Cimarro

Director of Strategy : Jordane Rabute

Account Director : Louis Pierre-Adolphe

Account Manager : Kevin Antunes

Account Executive : Hadrien Stolz

TV Production & Art Buying : Barbara Vaira

Agency Director of Communication : Marion Weill-Collange


Director : Julien&Quentin

Producers : Clément Martorell, Yannis Cullaz

Directors of Production : Ondine Dupont, Timothée Salze-Lozac’h

Production Coordinator : Ella Guionneau

Director of Photography : Antoine Cormier

Set designer : Silke de Rycke & Johanne Carpentier

Wardrobe : Lisa Lapuw


Post-Producer : Thomas Floch

Head of Montage : Marie-Réglisse MONSIMIER

Étalonnage : Nicolas Gauthier


Visual Effects : Orage

Executive production : Falca


Composer : Quentin Garabedian

Sound Design : Quentin Garabedian & Antoine Cebere


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