On the eve of THE biggest sporting event of the year, PUMA is returning with a world brand film by LAFOURMI that showcases the invincible spirit of the PUMA Fam.
On November 20th, the World Cup of Football will begin. An event that allows the greatest footballers to shine on top of the world. We all remember Maradona's goal of the century in 1986 and Henry's masterclass in 1998! A real motivation for the athletes, a way to make history, to prove their determination and to show that their game is unique.
The World Cup shapes the destiny of each player and their condition.
An event that the PUMA Fam won’t miss and for which it prepares itself, physically and mentally, because, in order to be successful, they have to rid themselves of all fears and worries.
To be ready, the PUMA Fam must be "FEARLESS".
This professional campaign titled 'FEARLESS' was published in France in October, 2022. It was created for the brand: Puma, by ad agency: LaFourmi. This Integrated medium campaign is related to the Sports and Sportswear industries and contains 1 media asset. It was submitted 6 months ago.
Brand : PUMA Global
Brand Management : Clément Lacour, Shanon Zuern, Abigail Rogers
AGENCY : LaFourmi
Agency Management : Thibaut Cornet, Céline Jobert
Creative Director : Clément Cimarro
Copywriter : Clément Cimarro
Director of Strategy : Jordane Rabute
Account Director : Louis Pierre-Adolphe
Account Manager : Kevin Antunes
Account Executive : Hadrien Stolz
TV Production & Art Buying : Barbara Vaira
Agency Director of Communication : Marion Weill-Collange
PRODUCTION : Hamlet
Director : Julien&Quentin
Producers : Clément Martorell, Yannis Cullaz
Directors of Production : Ondine Dupont, Timothée Salze-Lozac’h
Production Coordinator : Ella Guionneau
Director of Photography : Antoine Cormier
Set designer : Silke de Rycke & Johanne Carpentier
Wardrobe : Lisa Lapuw
Post-Producer : Thomas Floch
Head of Montage : Marie-Réglisse MONSIMIER
Étalonnage : Nicolas Gauthier
Visual Effects : Orage
Executive production : Falca
Composer : Quentin Garabedian
Sound Design : Quentin Garabedian & Antoine Cebere