Description
The Dutch Government launched a targeted intervention in the country's deadliest traffic region. The main cause of fatalities is normalized reckless driving by young men. This "invincible" demographic is blind to standard safety warnings.
To pierce through their apathy, the medium became the message.
Leveraging the behavioral psychology of a fear appeal, they installed "crashed" billboards. These damaged structures stand directly at notorious accident hotspots. Smashed glass and twisted metal physically disrupt the streetscape. This is no longer just an ad. It is a visceral simulation of the inevitable result.
This professional campaign titled 'The Crashed Billboard' was published in The Netherlands in January, 2026. It was created for the brands: Dutch Government and Dutch Police, by ad agency: Fama Volat. This OOH Outdoor medium campaign is related to the Public Interest industry and contains 1 media asset. It was submitted 2 days ago.
Credits
Advertising Agency: Fama Volat, The Netherlands
Production Company: De Reuringdienst, The Netherlands
