Great Heights are our Proving Ground

Delta Air Lines has launched a new campaign with Team USA and Wieden+Kennedy New York that explores how the Olympic and Paralympic journey begins long before competition starts. Directed by Sam Brown and shot by Autumn Durald, the work captures the emotional highs and lows athletes experience on the road to Milano Cortina.

The campaign includes three films. ‘Altitude’ looks at why athletes train at high elevations, ‘Commit to Fly’ marks the symbolic moment of checking in for the Games, and ‘What We Carry’ highlights the unseen support behind Team USA. Premiering during the Olympic Opening Ceremonies, the work will run across NBCU platforms with extended social content.