Description
3 out of 4 voters worldwide are over the age of 28.
All of them says that young people are the future, but they were never given the power. The power reamins in older hand. The country hey were promised never existed.
So, what if we create the first country governed by Young people?
Universidad Externado de Colombia creates The Country that Never Was
We created a full digital country that was collectively founded by Young people. They was in charge of wrote and signed their own constitution. They create a National Assembly to take decisions inside the digital country. Also whenever real life decisions were made without them, public manifestations ocurred in the digital country.
The digital country keeps growing while the real world-country continues ignoring them.
This student campaign titled 'The Country that Never Was' was published in Colombia in May, 2026. It was created for the brands: Roblox and Universidad Externado de Colombia, by ad school: Bendita Carpeta. This Digital and Experiential media campaign is related to the Education, Gaming, and Public Interest industries and contains 4 media assets. It was submitted about 3 hours ago.
Credits
School: Bendita Carpeta
Copywriter: Esteban Contreras
Art Director: Michelle Bohorquez
Art Director: Esteban Contreras
Art Director: Juan Castro
Mentor: Pedro Andragnes
