New Market Launch
Teaser Video: A Giant in the Shadows | In the teaser, a towering character quietly looms against the golden hues of a Dubai sunset. Shrouded in shadow, the figure walks slowly across the landscape — a quiet force arriving unnoticed. As the character moves, a bold text reveal follows: "Coming Soon." Mood: Suspenseful, cinematic, and mysterious. Visuals: Golden hour Dubai skyline, black silhouette of the character. Purpose: Build intrigue and hint at the scale of the upcoming reveal.
Revealer Video: Box Drop & National Colors | The follow-up video makes the message clear: Roblox has landed. The Burj Khalifa watches as a giant branded box drops from the sky. When it opens, a famous Roblox character emerges and dances joyfully. A UAE flag fills the background as the line appears: "Roblox is in the UAE now." Mood: Energetic, playful, celebratory. Visuals: Dubai in daylight, large-scale animation, iconic local setting. Purpose: Celebrate Roblox’s official presence in the region and position the brand as both global and locally relevant.
Description
A large-scale CGI/VFX campaign created by Lumetri Production for Roblox’s UAE market launch. The project included two cinematic videos designed to introduce Roblox to the region through story-driven visuals, 3D character animation, and iconic Dubai environments. The campaign combined suspenseful teaser storytelling with high-energy reveal moments, integrating recognizable Roblox characters into real-world UAE landmarks such as the Burj Khalifa. The production showcased Lumetri Production’s expertise in CGI, VFX, animation, sound design, and cinematic brand storytelling for global audiences.
This professional campaign titled 'New Market Launch' was published in Armenia, United Arab Emirates, and United States in December, 2024. It was created for the brand: Roblox, . This Content, Film, and Integrated media campaign is related to the Gaming industry and contains 9 media assets. It was submitted about 2 hours ago by Video Production Company: Lumetri Production.
Credits
Advertising Agency: Adapts Media
Production Company: Lumetri Production
Creative Director: Gurgen Papyan
Project Manager: Mariana Madoyan
