Taking inspiration from the pioneering spirit of historical Honda’s automotive campaigns, Andy Peel, Senior Creative at Southpaw, focused on an ambitious match-cutting approach. Directed by Luc Reso Janin, the film was produced by Irresistible Studios.
This campaign was created to showcase Honda’s impressive range of cordless power tools. The dynamic and visually exciting film conveys the long-lasting and constant power of one battery and its utility across multiple tools regardless of the task. The film showcases the adaptability and capability of the cordless line, as the four tools accomplish a variety of tasks all from a single source of power.
This professional campaign titled 'The Cordless Range' was published in United Kingdom in April, 2022. It was created for the brand: Honda Power Equipment, by ad agency: Southpaw. This Film medium campaign is related to the Electronics, Technology and House, Garden industries and contains 1 media asset. It was submitted over 1 year ago by Social Media & Marketing Manager: Fida Khalid of Irresistible Studios.
Advertising Agency: Southpaw, United Kingdom of Great Britain and Northern Ireland
Production Company: Irresistible Studios