The last few years have changed how we interact with each other. People rush through their day and don’t notice those around them – and it's having an incredible impact on Big Issue vendors.
To support them, Forever Beta and The Big Issue launched I’m Here, a digital out-of-home campaign that uses technology to connect people. Whenever vendors are on the street, geolocation beacons in their jackets trigger digital screens that point people in their direction – right down to how many metres away they are.
This professional campaign titled 'I'm Here' was published in United Kingdom in April, 2022. It was created for the brand: The Big Issue, by ad agency: Forever Beta. This Outdoor medium campaign is related to the Public Interest, NGO industry and contains 1 media asset. It was submitted 7 months ago by Creative: James Halladay of Forever Beta.
Advertising Agency: Forever Beta, London, United Kingdom of Great Britain and Northern Ireland
Media Company: Ocean Outdoor
Executive Creative Director: Paulo Areas
Creative Director: Mark Campion, Lipe Faria
Copywriter: James Halladay
Art Director: Max Sizeland
Producer: Bianca Green
Head Of Art: Darren Cox
Designer: Alex Harazim
Photographer: Maciek Tomiczek, Phil Hardy
Account Manager: May Reinholdsson
Head Of Client Services: Patrick Flynn
Head Of Creative Services: Sasha Oglanby
Camera Operator: Jake Orvington
Senior Strategist: David Craft
Project Manager: Joseph Banning
Solutions Manager: Xavier Keenan
Marketing Director, The Big Issue: Nashitha Suren
Senior Communications & PR Officer, The Big Issue: Cello Dutton-David