For generations, Baldwin has exemplified luxury and prestige. From making the gift of choice in the Eisenhower White House to creating a one-of-a-kind, never-to-be-duplicated-again design for Jacqueline Kennedy, Baldwin has set the standard for all others to follow.
Now the Baldwin brand is receiving an introduction via SCS to the next generation. While Baldwin hardware is trusted as an amazing brand with a strong heritage of premium design and quality, luxury homeowners and designers think of them in a more “traditional old money” luxury space.
With new challengers reaching new generations of luxury hardware buyers, it’s time for Baldwin to expand their customer base by updating their brand relevance for a whole new audience that has an entirely different take on what “luxury” means.
This professional campaign titled 'Baldwin Obsession' was published in United States in April, 2022. It was created for the brand: Baldwin Hardware, by ad agency: SCS. This Integrated medium campaign is related to the House, Garden industry and contains 1 media asset. It was submitted over 1 year ago by Lynne Collins.
Advertising Agency: SCS, United States of America
US Production Company: In&Out Productions
Colombia Production Company: Macarena
SCS Founder And CEO: James Schiefer
SCS Chief Strategy Officer: Jeff Roach
SCS SVP Brand Solutions: Tommy Campagne
SCS VP Marketing: Kirsten Wright
SCS Chief Creative Officer: John Zegowitz
SCS Executive Producer: Catherine Gudvangen
SCS Content Producer: Dave DeSantis
SCS Copywriter: John Zegowitz
SCS Copywriter: Eric Spiegler
SCS Art Director: Amy Higgins
SCS Junior Copywriter: Schuyler Vanderveen
SCS SVP, Media: Andres Torrente
SCS Associate Media Director: Marvell Lam
SCS Integrated Media Supervisor: Julianna Sarkasian
SCS Director Project Management: Chris Sparks
US Production Company Executive Producer: Mari Tato
Director: Michał Sabliński
Baldwin Hardware Vice President Marketing: Matt Zimmer
Baldwin Hardware Senior Manager Brand Marketing: Erik Glassen