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Proud Mary

The Commercial Tavern Edits

Agency: Proud Mary in House

Cured Wild Sea Bass, Orange, Chive Emulsion, Caviar & Proud Mary Extra Virgin Olive Oil

Chocolate Sponge, Chocolate Ganache, Orange Chantilly Cream & Proud Mary Extra Virgin Olive Oil

Braised Octopus, Castelfranco & Proud Mary Extra Virgin Olive Oil

Buratta, Tomatoes, Radicchio, Chilli Anchovies, Chive & Proud Mary Extra Virgin Olive oil.

Description

Commercial Tavern Edits – A Proud Mary Production

Proud Mary Extra Virgin Olive Oil is shaking up the kitchen with The Commercial Tavern Edits—a four-part short video series featuring none other than MasterChef star James Sharp. Shot in the effortlessly cool surroundings of the Commercial Tavern in Shoreditch, this campaign brings together bold flavours, big personality, and damn good olive oil.

Each episode sees James flexing his culinary skills, showing off unexpected, rebellious, and ridiculously tasty ways to use Proud Mary EVOO—proving that this liquid gold isn’t just for drizzling on salads. Think crispy, golden bites, indulgent late-night eats, and dishes with serious attitude.

With a vibe that’s more laid-back bar counter than white-tablecloth fine dining, these edits capture the energy, fun, and unapologetic boldness that defines Proud Mary. No fluff, no food snobbery, just seriously good cooking, a few cheeky surprises, and a lot of olive oil love.

Stay tuned—things are about to get deliciously rebellious. #ProudMaryEVOO #CommercialTavernEdits

This professional campaign titled 'The Commercial Tavern Edits' was published in United Kingdom in February, 2025. It was created for the brand: Proud Mary, by ad agency: Proud Mary in House. This Film medium campaign is related to the Food industry and contains 4 media assets. It was submitted 10 months ago.

Credits

Creatives: Vikesh Bhatt/Calum Ward
Capture / Editor: Danny Vaia
2nd shooter: Damo Simo

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