Description
Stella Artois is bringing its iconic chalice into an unexpected new form this Valentine's Day - as artisanal chocolate bonbons.
The Belgian beer brand has created a limited run of handcrafted chocolate chalices, crafted by Gustavo Luz Sousa, founder of 132 Studio. Each box contains six chocolates in three distinct flavors, including one infused with a Stella Artois reduction that took 750mL of beer to create just 50mL of intense flavor essence.
A creative intersection of two renowned Belgian crafts: brewing and chocolate-making
Shows how legacy brands are exploring limited-run physical products to create memorable moments
The chocolate boxes are 3D printed to precisely mimic Stella's signature chalice shape.
These exclusive Valentine's boxes will be shared with select influencers and customers worldwide, celebrating Stella Artois' heritage of elevating everyday moments into something extraordinary.
This professional campaign titled 'Artisanal Chocolate Bonbons' was published in Belgium in February, 2025. It was created for the brand: Stella Artois, by ad agency: 1.3...2..STUDIO. This Integrated medium campaign is related to the Alcoholic Drinks and Confectionery, Snacks industries and contains 3 media assets. It was submitted 2 months ago.
