In 2020, after months of inactivity, soccer returned to only two countries, Denmark and Costa Rica. However, the matches happened behind closed doors. That is why Gatorade, the official sponsor of Deportivo Saprissa, looked for a way to unite people with their team.
Using the video calling platform ZOOM, fans connected with the soccer players, creating a virtual Gatorade stadium with giant screens in the stadium bleachers, becoming the first in the world to use this dynamic to attract the fans.
This professional campaign titled 'Fanscreen Gatorade' was published in Costa Rica in May, 2020. It was created for the brand: Gatorade, by ad agency: CreativeDrive Latam. This Outdoor medium campaign is related to the Non-Alcoholic Drinks industry and contains 1 media asset. It was submitted over 1 year ago by Creative Direction Associate Manager: Allan Jimenez of CreativeDrive part of Accenture Interactive.
Advertising Agency: CreativeDrive Latam, San José, Costa Rica