ADVERTISING

Gatorade

Unpaid Product Shot

Agency: BBDO

Description

There is a reality: hiring the biggest soccer stars and having them drinking Gatorade on a huge advertising campaign would costs millions of dollars; so how can we have James, Cuadrado, Mina, Zapata and all the celebrities of the Colombia National Team? That’s why we invite Colombians to do it for us, in real time, during the most expensive broadcasts of all, Colombia’s matches in the 2019 Copa America. We leverage on the live broadcasts to invite people to photograph the players while they were drinking Gatorade, and to share the photos on their own social networks to win the same squezeer that the professionals use on the pitch. Unpaid Product Shot. This would have been an extremely expensive campaign… if we had paid the image rights of the players, the production of the material and the investment in media. But with the help of the Colombians we co-create the PRODUCT SHOTS using the best and the most expensive players, and the best thing is that we pay for them with squezeers. Cost per Squezeer: $ 1.

This professional campaign titled 'Unpaid Product Shot' was published in Colombia in June, 2019. It was created for the brand: Gatorade, by ad agency: BBDO. This Content medium campaign is related to the Non-Alcoholic Drinks industry and contains 3 media assets. It was submitted about 2 years ago.

Credits

Advertising Agency: SANCHO BBDO, BOGOTÁ, Colombia
Production Agency: Monpozt
Vicepresidente Creativo: Hugo Corredor
Vicepresidente Creativo: Giovanni Martínez
Vicepresidente Creativo: Sergio León
Vicepresidente Creativo: Mario Lagos
Director Creativo Ejecutivo: Daniel Álvarez
Director Creativo Ejecutivo: Diego Contreras
Copywriter Senior: Miguel Leal
Director De Arte: Fabio Uribe
Especialista En Contenido Digital: Daniela Osorio
David Preciado: Medios De Comunicación Social
Director Creativo: Andrés Estrada
Director Creativo: José Hérnandez
Director Creativo: Andrés Lancheros
Directora De Arte: Sandra Guzmán
Director De Arte: Juan David Pérez
Copywriter: Juan Diego Rivera
Director De Cuenta: Nicolás Duarte
Gerente De Cuenta: Alejandro Gómez
Director / Socio Monpozt / Ejecutivo De Cuentas Postproducción: Carolina Ángel
Gerente / Socio Monpozt / Ejecutivo De Cuentas Postproducción: Demetrio Alexiades

ADVERTISING

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