Prime Video Prime

The Classified Drop

Agencies: Machine_ Publicis


For the season finale of Citadel, Prime Video’s star-studded spy series, an espionage-themed watch party (for both influencers and regular folk) was going to be held in a secret location. The show gave viewers a glimpse into the world of espionage and spycraft. So how could our event invitation live in that world and make recipients feel as if they too are living the spy life?

This professional campaign titled 'The Classified Drop' was published in South Africa in May, 2023. It was created for the brands: Prime and Prime Video, by ad agencies: Machine_ and Publicis. This Direct medium campaign is related to the Media, Movies, and Recreation, Leisure industries and contains 2 media assets. It was submitted about 1 year ago by Group Executive Creative Director: Jabulani Sigege of Machine_.


Advertising Agency: Machine_, Cape Town, South Africa
Managing Director: Robyn Campbell
Business Unit Director: Lauren Brabant
Account Director: Muneeb Davids
Account Manager: Sibulele Magqwaka
Traffic Manager: Rebaone Diseko
Executive Creative Director: Jabulani Sigege
Creative Group Head/Art Director: Roderick Laka
Senior Copywriter: Mahlatse Moetlo
Strategy Lead: Emily Shaw
Editor: Prince Bvuma
Senior Brand Manager: Ilze Smith


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