Screwfix Convenience

Screwfix has unveiled a new campaign created in partnership with M+C Saatchi Group UK, building on the momentum of its ‘No Stopping You’ brand platform by positioning the retailer’s convenience services through the visual language of sportswear advertising.

The campaign comes as new customer research from Screwfix highlights convenience as the retailer’s strongest competitive advantage.

‘Screwfix Convenience’ is designed to reinforce speed and ease as core brand strengths, while driving usage of Screwfix Sprint Delivery, Click & Collect and Check-In services among tradespeople and DIY customers.

At the centre of the work is Screwfix ambassador Sir Mo Farah, whose association with speed helps bring the retailer’s convenience proposition to life. Building on last year’s launch campaign, the latest creative evolves ‘No Stopping You’ from a broad brand platform into a more direct expression of Screwfix’s category-leading delivery and collection services.

Inspired by the visual language of iconic sportswear campaigns, the series of out-of-home executions use dynamic photography, bold typography and high-energy compositions to disrupt expectations within the trade retail category and showcase Screwfix’s speed and ease.

The creative approach was rooted in the idea that no category conveys speed and performance more convincingly than sport. By applying those established visual and emotional cues to trade retail, the campaign positions Screwfix Sprint Delivery, Click & Collect and Check-In not simply as services, but as advantages that help customers keep working without interruption.

Two new social-first films starring Sir Mo Farah capture the speed, energy and ease of Screwfix’s services through authentic, unscripted moments filmed on set. Both films were designed to feel reactive, playful and socially native, blending Mo’s personality and humour with real customer moments, to bring the Screwfix Convenience campaign to life.