Activision Blizzard

The Cathedral of Diablo

Agency: 72andSunny


Blizzard Entertainment is fueling anticipation for the release of Diablo IV, the latest instalment in its hit gothic video game series, by taking over a mediaeval gothic cathedral in France and adorning its ceiling and walls with a 160-foot long, Renaissance-inspired mural.

Called “The Cathedral of Diablo”, the installation is part of a wider launch strategy devised by creative agency 72andSunny, and promotes two Beta weekends ahead of Diablo IV’s release on June 6, 2023.

The mural combines the epic scale and storytelling of Michelangelo’s Sistine Chapel frescoes with the drama of Caravaggio’s chiaroscuro technique. It follows the Diablo IV player’s journey into The Burning Hells to battle Lilith, the Queen of Hatred, giving viewers a tantalising glimpse of some of the characters and stories they will encounter on the way.

To create this massive art environment, 72andSunny partnered with experiential production partner Wildlife and Adam Miller, a renowned artist whose Baroque-style paintings have been shown in galleries all around the world. Together they created 20 unique paintings to install in the cathedral’s dome and vaulted ceiling, as well as a vast mural covering its back wall.

72andSunny has also featured the paintings, exterior and interior of the deconsecrated cathedral in an atmospheric film. Directed by Henry Hobson through MJZ, and featuring a voiceover by Charles Dance (Game of Thrones), it allows audiences to experience the space and art, as well as feeling the excitement of the epic struggle between Light and Darkness at the heart of Diablo IV.

This professional campaign titled 'The Cathedral of Diablo' was published in United States in March, 2023. It was created for the brand: Activision Blizzard, by ad agency: 72andSunny. This Integrated medium campaign is related to the Gaming industry and contains 1 media asset. It was submitted over 1 year ago.


Client: Blizzard Entertainment
Agency: 72andsunny
Experiential Production: Wildlife
Film Production: MJZ
Director: Henry Hobson
Editorial: Work
Color: Company3
Post Production: Method
Sound Design: Wave Studios
Music Composition: Walker

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