Description
The way we care for our dying is a meaningful indicator of our society’s values. Yet, death isn’t a subject most of us like to think about. Palliative Care Queensland (PCQ) believes we need to encourage conversations around having a life-limiting illness, and the fact that all of us will die one day. By engaging with the subject more openly, on a personal and societal level, we can drive better, more empathetic care for the sick and their families and, ultimately, a kinder, more dignified final chapter. This ethos has been brought to life in a thought-provoking, poignant and beautifully-crafted campaign.
This professional campaign titled 'The Cassette' was published in Australia in August, 2024. It was created for the brand: Palliative Care Queensland, by ad agency: Cocogun. This Design, Digital, and Film media campaign is related to the Health, Pharmaceutical, and Public Interest industries and contains 1 media asset. It was submitted about 2 months ago.
Credits
Palliative Care Queensland:
Louise O’Neill, Chief Executive Officer
Debbie Singh, Program and Policy Manager
Michael Levick, Senior Communications Officer
Cocogun:
Ant Melder, Creative Partner
Loz Maneschi, Senior Art Director
Jimmy Williams, Senior Art Director
Lewis Clarke, Lead Copywriter
Chris Clausen, Design Director
Chiquita King, Managing Director
Monique Pardavi, Executive Producer
Rowdy:
Director: Catherine Prowse
Producer: Daisy Garside
Director of Photography: George Warren
Gaffer: Aldo Camilleri
Art Direction: Sarah Crombie, Yossel Simpson-Little
Puppet Makers: Adeena Grubb, Emma Niemis
Additional Puppet Maker: Areeya Bass
Animators: Anita Bruvere, Tony Farquhar Smith, Steve Warne, Max Martin
Compositing: Rory Waudby-Tolley
Colour Grade: George Warren
Storyboards: Victoria Budgett
Character Design: Rachelle Slingerland
Concept Art: Julliet Michel
2D Illustrations: Rachelle Slingerland and Maureen Van Der Hout
BTS Filming: Joe Eckworth
Shot at: Clapham Road Studios
Smith & Western:
Dan Higson, Executive Producer and Sound Designer
Nick West, Creative Director
Jacob Hedges, Sound Designer
Track: Pixies - Here Comes Your Man
Music Supervision: Level Two Music
Music Publishing: Universal Music Publishing
Music Recording: Beggars Group
