Eric Cantona hijacks Matchday Live for Showmax.com
Agencies: T+W • Retroviral
Description
Premier League fans around Africa tuned in to watch hosts Julia Stuart and Owen Hargreaves interview notorious former Red Devils' captain Eric Cantona to kick off the start of the new season – only to be surprised when the Frenchman stormed off the set, declaring, "The revolution will not be televised; the revolution will be live!”
The stunt drove big results, with #EricCantona trending across the globe, and #ShowmaxPL and the campaign hashtag #ForEveryoneEverywhere trending on X for hours in South Africa as well as in Kenya.
“The stunt drove more than $3 million in PR value and was mentioned more than 27 000 times on social media. The stunt has been covered on major football sites across the world including SPORTbible, Daily Mail, and more,” says Chief Marketing Officer, Yatish Narsi.
Narsi says, “The reason for the stunt is Showmax’s value proposition. To echo Cantona’s sentiments, the revolution is here! The revolution is about having the Premier League on your phone and at an affordable price.”
Narsi continues, “For R69 per month (R34 per month if you’re a Capitec Bank customer), hundreds of millions of people will finally be able to consume the greatest football league on the planet, for a fraction of what it costs to attend a live match in England while cheering on super-star African players, in real time.”
He concludes, “It’s the Premier League in your pocket. Welcome to the revolution!”
This professional campaign titled 'Eric Cantona hijacks Matchday Live for Showmax.com' was published in Kenya, Nigeria, and South Africa in August, 2024. It was created for the brands: Premier League and Showmax, by ad agencies: Retroviral and T+W. This Experiential and Film media campaign is related to the Media and TV and Streaming Promos industries and contains 3 media assets. It was submitted 10 months ago by CCO: Mike Sharman of Retroviral.
Credits
Showmax
Multichoice
T+W
Retroviral
Grid
Encircle
22Ours
