The Cage Elevator
Current Situation: The trafficking of wild animals is now worth US$20 billion per year. Brazil takes up US$1 billion of this figure, through the illegal sale of more than 12 million animals. Trafficking in wild animals is a crime. Reporting it is one of the most effective ways to combat this practice. The idea: Ensure that people have the same feeling as a captured animal.
This professional campaign titled 'The Cage Elevator' was published in Brazil in April, 2013. It was created for the brand: Mater Natura, by ad agency: OpusMultipla. This Ambient medium campaign is related to the Public Interest, NGO industry and contains 1 media asset. It was submitted almost 10 years ago.
Advertising Agency: OpusMúltipla, Curitiba, Brazil
Creative Director: Flávia Rennó
Art Director: Marcelo Przedzmirski
Illustrator: Estúdio Abruzzo