Mater Natura

The Cage Elevator

Agency: OpusMultipla


Current Situation: 

The trafficking of wild animals is now worth US$20 billion per year.

Brazil takes up US$1 billion of this figure, through the illegal sale of more than 12 million animals.

Trafficking in wild animals is a crime. Reporting it is one of the most effective ways to combat this practice.

 The idea: 

Ensure that people have the same feeling as a captured animal.

This professional campaign titled 'The Cage Elevator' was published in Brazil in April, 2013. It was created for the brand: Mater Natura, by ad agency: OpusMultipla. This Ambient medium campaign is related to the Public Interest industry and contains 1 media asset. It was submitted about 11 years ago.


Advertising Agency: OpusMúltipla, Curitiba, Brazil
Creative Director: Flávia Rennó
Art Director: Marcelo Przedzmirski
Illustrator: Estúdio Abruzzo

Newcastle Brown...


Sign up for our newsletter

Don't miss out. Receive our free weekly newsletter to learn about the best creative work from all around the globe. We're keeping your email safe and confidential.