ADVERTISING

Burger King

The Bullied Whopper

School: NABA Nuova Accademia di Belle Arti

Case Study

Description

A lot of millennials are subjected to bullying and so is the Whopper. Instead of letting the mean comments bring us down we decided to tell the haters: “the more you flame us, the better we get”. We use mean (Whopper-related and personal) social media comments to fuel up the patty grill and actually help prepare a more delicious Whopper. Our execution is a mix of digital and physical means. Why? – Because this is the best way to tell our audience in an engaging and impactful way: no matter what the bullies say, their hate makes all of us better.

https://www.dandad.org/awards/new-blood/2019/burger-king/3449/the-bullied-whopper/

This student campaign titled 'The Bullied Whopper' was published in Italy and United Kingdom in June, 2019. It was created for the brand: Burger King, by ad school: NABA Nuova Accademia di Belle Arti. This 360°, Ambient, and Digital media campaign is related to the Food industry and contains 1 media asset. It was submitted 6 months ago by Senior Art Director: Lucia.

Credits

Advertising School: NABA Nuova Accademia di Belle Arti
Art Directors: Lucia Cerdá & Ana Martinez
Copywriter: Biliana Stamenova
Editor: Eduardo Festa
Tutors: Luca Pedrani, Eleonora Bartozzi, Hana Kovacevic

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