A lot of millennials are subjected to bullying and so is the Whopper. Instead of letting the mean comments bring us down we decided to tell the haters: “the more you flame us, the better we get”. We use mean (Whopper-related and personal) social media comments to fuel up the patty grill and actually help prepare a more delicious Whopper. Our execution is a mix of digital and physical means. Why? – Because this is the best way to tell our audience in an engaging and impactful way: no matter what the bullies say, their hate makes all of us better.
This student campaign titled 'The Bullied Whopper' was published in Italy and United Kingdom in June, 2019. It was created for the brand: Burger King, by ad school: NABA Nuova Accademia di Belle Arti. This 360°, Ambient, and Digital media campaign is related to the Food industry and contains 1 media asset. It was submitted 6 months ago by Senior Art Director: Lucia.
Advertising School: NABA Nuova Accademia di Belle Arti
Art Directors: Lucia Cerdá & Ana Martinez
Copywriter: Biliana Stamenova
Editor: Eduardo Festa
Tutors: Luca Pedrani, Eleonora Bartozzi, Hana Kovacevic