ADVERTISING

Kraft

NO MORE BACK TO SCHOOL STRESS

School: NABA Nuova Accademia di Belle Arti

Case Study

Description

To promote and make Kraft's Mac & Cheese relevant to young parents in one of the most stressful times of the year, back to school, we highjacked the ads of stress related products like headache pills or hair loss shampoos. We positioned Kraft's Mac & Cheese as the ultimate anti-stress solution.

https://www.oneclub.org/awards/youngones/-award/34245/no-more-back-to-school-stress

This student campaign titled 'NO MORE BACK TO SCHOOL STRESS' was published in Italy and United States in July, 2022. It was created for the brand: Kraft, by ad school: NABA Nuova Accademia di Belle Arti. This 360°, Digital, and Experiential media campaign is related to the Food industry and contains 1 media asset. It was submitted 19 days ago by Senior Art Director: Lucia.

Credits

Advertising School: Nuova Accademia di Belle Arti / Milan
Art Directors: Lucia Cerda & Ana Martinez Perez
Copywriter: Biliana Georgieva Stamenova
Editor: Eduardo Festa

Tutors:
Emanuele Nenna
Eleonora Bartozzi

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