Prime Video Prime

The Briefcase

Agency: Machine_


Citadel, a new spy series on Prime, was launching. To get South Africans excited about it, talking about it and to watch it, an activation involving a giant spy briefcase was created in Johannesburg's busiest mall - Nelson Mandela Square.

This professional campaign titled 'The Briefcase' was published in South Africa in April, 2023. It was created for the brands: Prime and Prime Video, by ad agency: Machine_. This Experiential medium campaign is related to the Movies and Recreation, Leisure industries and contains 1 media asset. It was submitted about 1 year ago by Group Executive Creative Director: Jabulani Sigege of Machine_.


Advertising Agency: Machine_, Cape Town, South Africa
Managing Director: Robyn Campbell
Business Unit Director: Lauren Brabant
Account Director: Muneeb Davids
Account Manager: Sibulele Magqwaka
Traffic Manager: Rebaone Diseko
Executive Creative Director: Jabulani Sigege
Creative Group Head/Art Director: Roderick Laka
Senior Copywriter: Mahlatse Moetlo
Strategy Lead: Emily Shaw
Event Director: Ami Kotze
Event Director: Jaco Swanepoel
Project Manager: Janine Slingers
Project Manager: Amelia Baird
Operations Manager: Nombulelo Magqira
Editor: Pieter Uys
Editing Company: Kaimara


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