Aura Freedom

The Body Bag For Her

Agency: Forsman & Bodenfors


A gendered product with a purpose: The Body Bag For Her sheds light on the Canadian femicide emergency.

Every 48 hours a woman in Canada is killed, most often by a man. Because she is a woman. Yet, many Canadians still don’t understand this critical difference between femicide and homicide. On the International Day for the Elimination of Violence Against Women, this one of a kind bag will highlight the difference, and help Canadians understand this national emergency.

This professional campaign titled 'The Body Bag For Her' was published in Canada in November, 2023. It was created for the brand: Aura Freedom, by ad agency: Forsman & Bodenfors. This Design, Direct, and Film media campaign is related to the Public Interest industry and contains 1 media asset. It was submitted 3 months ago.


Client: Aura Freedom
Executive Director: Marissa Kokkoros

Advertising Agency: Forsman & Bodenfors Canada
Production Company: Folktale Films
Head of Creative: Glen D'Souza
Creative Director: Kate Thornloe
Senior Art Director: Alexandra McGuirk-Penedo
Senior Copywriter: Darby Clarke
Designer: Brittany Hall
Head of Strategy: Andrew Carty
Integrated Producer: Jason Pearson
Managing Director: Julien Bissuel
Head of Business Partnerships: Tyler Kawa
Client Supervisor: Hannah Casey
Client Manager: Simran Baig
Director of Content: David Quach
Assistant Editor: Jamie Emmanuel
Senior Production Artist: Dee Flores

Production Artist: Amyna Jiwani

PR: Veritas Communications
President & CEO: Krista Webster
Executive Vice President
General Manager: Nina Kalos
Vice President Group Account Director: Julia Perreira
Senior Account Manager: Cheyenne Freitas
Consultant: Tori Krafczek

Media: Twenty6Two
Media Supervisor: David Johnston
Media Planner & Buyer: Nikki Cutler

Associate Director, Media: Jessica Petty

Production Company: Folktale Films

Director: Geneva Pesch

Director of Photography: Jesse Louttit

Line-Producer: Kyle Welton

Executive Producer: Tom Evelyn
Executive Producer: Hubert Davis
Editorial: Nimiopere
Editor: Bryan Reuben
Assistant Editor: Aiden Gugula
Executive Producer: Julie Axell
Executive Producer: Paula Hicks

Sound + Music: TA2 

Audio Director: Jeff Lurie

Engineer: Adam Ive

Executive Producer: Christine Leslie

Colour/VFX: Alter Ego
Senior Colourist: Wade Odlum
Colour Assistant: Malini Khotsiphom
VFX Artist: Jake Hussey
Post Producer: Spencer Butt

Additional Footage 

Photography: David Quach

Photography: Alexandra McGuirk-Penedo

Video: Kobi Ntiri

Marketing Materials
Assistant Manager: John Bancoro

Bag Manufacture: Cactus Sewing
Designer: Kristin Somborac

Builder: Melinda Dempster 

Associação Salv...


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