Description
A gendered product with a purpose: The Body Bag For Her sheds light on the Canadian femicide emergency.
Every 48 hours a woman in Canada is killed, most often by a man. Because she is a woman. Yet, many Canadians still don’t understand this critical difference between femicide and homicide. On the International Day for the Elimination of Violence Against Women, this one of a kind bag will highlight the difference, and help Canadians understand this national emergency.
This professional campaign titled 'The Body Bag For Her' was published in Canada in November, 2023. It was created for the brand: Aura Freedom, by ad agency: Forsman & Bodenfors. This Design, Direct, and Film media campaign is related to the Public Interest industry and contains 1 media asset. It was submitted about 1 year ago.
Credits
Client: Aura Freedom
Executive Director: Marissa Kokkoros
Advertising Agency: Forsman & Bodenfors Canada
Production Company: Folktale Films
Head of Creative: Glen D'Souza
Creative Director: Kate Thornloe
Senior Art Director: Alexandra McGuirk-Penedo
Senior Copywriter: Darby Clarke
Designer: Brittany Hall
Head of Strategy: Andrew Carty
Integrated Producer: Jason Pearson
Managing Director: Julien Bissuel
Head of Business Partnerships: Tyler Kawa
Client Supervisor: Hannah Casey
Client Manager: Simran Baig
Director of Content: David Quach
Assistant Editor: Jamie Emmanuel
Senior Production Artist: Dee Flores
Production Artist: Amyna Jiwani
PR: Veritas Communications
President & CEO: Krista Webster
Executive Vice President
General Manager: Nina Kalos
Vice President Group Account Director: Julia Perreira
Senior Account Manager: Cheyenne Freitas
Consultant: Tori Krafczek
Media: Twenty6Two
Media Supervisor: David Johnston
Media Planner & Buyer: Nikki Cutler
MMI
Associate Director, Media: Jessica Petty
Production Company: Folktale Films
Director: Geneva Pesch
Director of Photography: Jesse Louttit
Line-Producer: Kyle Welton
Executive Producer: Tom Evelyn
Executive Producer: Hubert Davis
Editorial: Nimiopere
Editor: Bryan Reuben
Assistant Editor: Aiden Gugula
Executive Producer: Julie Axell
Executive Producer: Paula Hicks
Sound + Music: TA2
Audio Director: Jeff Lurie
Engineer: Adam Ive
Executive Producer: Christine Leslie
Colour/VFX: Alter Ego
Senior Colourist: Wade Odlum
Colour Assistant: Malini Khotsiphom
VFX Artist: Jake Hussey
Post Producer: Spencer Butt
Additional Footage
Photography: David Quach
Photography: Alexandra McGuirk-Penedo
Video: Kobi Ntiri
Marketing Materials
TPH
Assistant Manager: John Bancoro
Bag Manufacture: Cactus Sewing
Studio
Designer: Kristin Somborac
Builder: Melinda Dempster
