The campaign shows the impossible scenario of inaccessibility that thousands of disabled Portuguese workers face everyday when they go to work. Even if Portuguese companies are obliged by law to have at least 1% disabled workers, it helps, but with no access to public transportation, public services and commerce and even inside the workplace, it is not enough. To work, we need a law that works.
This professional campaign titled 'Impossibilities' was published in Portugal in October, 2023. It was created for the brand: Associação Salvador, by ad agency: Dentsu Creative Portugal. This Film, OOH Outdoor, and Print media campaign is related to the Public Interest industry and contains 7 media assets. It was submitted 3 months ago.
Advertising Agency: Dentsu Creative Portugal
Production Company: 78
Chief Creative Officer: Lourenço Thomaz
Executive Creative Director: Ivo Purvis
Copywriter: Nuno Leal
Art Directors: Emanuel Serodio, Sergio Lobo
Designer: José Barreiro
Illustrator: Studio Puhl
Agency producer: Francisco Magalhaes
Account Directors: Paula Cardoso, Bernardo Magalhaes