Description
In early 2012, ice on the Amsterdam canals began breaking up and melting. This presented us with a unique opportunity to raise awareness on the issue of climate change in a way that hadn’t been done before. In prime spots around the city, QR codes were transferred onto the ice which had a link to the WWF Netherlands site (http://www.wnf.nl/nl/wat_wnf_doet/thema_s/klimaat/) and instantly put the issue of climate change in people’s hands. And once the ice started to melt, it was a natural ‘demonstration’ of this problem. There was no media spend, and there are no laws against printing on ice.
This professional campaign titled 'The Big Melt' was published in The Netherlands in February, 2012. It was created for the brand: WWF, by ad agency: Iris. This Ambient medium campaign is related to the Public Interest industry and contains 1 media asset. It was submitted over 12 years ago.
Credits
Advertising Agency: iris, Amsterdam, Netherlands
Creative Director: Tom Ormes
Art Director: Glenn Doherty
Copywriter: Tom Ormes
Additional credits: GreenGraffiti, Tessa Sosnowy, Mark Brounen, Saskia Baaij, Guillaume Koenig
