The best gift, is to share Emotions!


Panthenol Extra Christmas 2023 TVC


MEDISEI is a Greek parapharmaceutical company, that operates in the beauty industry. Panthenol Extra, one of it's brands, is among the top in the category of skincare in the country, with products that satisfy the self-care needs of adults and kids, both women and men!

Time for Christmas, the most wonderful time of the year! Everyone is rushing to plan everything before the much anticipated festive period arrives. During this stressful pre-Xmas situation, one thought is common between us all. What present should I get for my family, my friends, my significant other?

In their new Christmas TV Spot, Panthenol Extra is here to give you the answer! And...something more.

The inspiration? The widely known advent calendar! 9 unique Festive Boxes from Panthenol Extra, each full of the Brand's products. Every box is carefully packed different than the other, so that every skincare need is met!

But, there is a twist! While the Festive Boxes do contain products, their outside contains...emotions! 9 different boxes, 9 different emotions: Love, Joy, Moments, Happiness, Memories, Laughter, Friendship, Life, Pleasures.

The dual significance of our TV Spot is the core of our concept. Not only do we provide a solution to those having a hard time out, but most importantly, we remind everyone that the best gift you can give, is emotions! Free. Priceless.

This professional campaign titled 'The best gift, is to share Emotions!' was published in Greece in December, 2023. It was created for the brand: Medisei, by ad agency: ADDICTAD. This Digital medium campaign is related to the Beauty industry and contains 1 media asset. It was submitted 4 months ago.


Advertising Agency: ADDICTAD
Production Company: Art Productions
Director: Alkis Sdougos
Creative Director: Daphne Kritikou /ADDICTAD
Client Service Director: Rena Kalantzi / ADDICTAD


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