The Beginning of the Countdown

School: Miami Ad School


Opioid overdose has reached epidemic proportions in the United States and the stigma tends to blame the victim and ignore the problem. Our idea is to show how this drug makes you dependant after 7 days of taking and we will partner with Sundance Festival to promote the first campaign that will be featured as short film in their ceremony.

This student campaign titled 'The Beginning of the Countdown' was published in Spain in November, 2017. It was created for the brand: FCBHealth, by ad school: Miami Ad School. This Integrated medium campaign contains 4 media assets. It was submitted about 2 years ago by Art Director: Andrea Serrano Villaverde.


Advertising School: Miami Ad School, Spain, Spain
Art Director: Andrea Serrano Villaverde
Art Director: Sergio Martin Mendez
Copywriter: Stefanie Salguero Say

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