Description
Challenge:
In May 2020, Western Australia eased COVID restrictions to allow 10-person gatherings. With this news in mind, we knew that fellow Perthians would be flocking to their local outdoor space in droves.
Solution:
In Australia we love a beer, or as we call them - tins. So as a reactive response to the gathering restriction news, we put our own spin on the classic Mölkky game, also known as Finska in Australia - creating "Tinska" - an outdoor game for everyone picking up a couple of Gage Roads Single Fin tins and looking to re-connect with some friends post-lockdown.
This professional campaign titled 'Tinska Outdoor Game' was published in Australia in June, 2020. It was created for the brand: Gage Roads Brewing Co, by ad agency: MITP Agency. This Ambient medium campaign is related to the Alcoholic Drinks industry and contains 3 media assets. It was submitted about 1 year ago by Senior Creative: Calle Bolmgren of MITP Agency.
Credits
Advertising Agency: MITP Agency, Perth, Australia
Creative Director: Fraser Johnson
Senior Creative: Calle Bolmgren
Copywriter: James Gates
Head Of Video: Tay Kaka
Graphic Designer: Patrick Ball
Head Of Social: Charles Douglas
Account Manager: Tess Dickson
Photographer: Rob Gibbon
