Description
Situation
The scientific use of cannabis still faces prejudice. More and more science has proven the benefits of cannabis drug use for a range of disease treatments with clinically proven results. And, every day, the technology of the Ease Labs laboratory has discovered benefits and evolved as a science the more it observes and learns from its results.
Challenge
The challenge was to show the beauty behind cannabis as the world knows it and, at the same time, create a concept and a campaign that was joyful and attracted the attention of all audiences.
Solution
To demystify this prejudice that still exists, we use the microscopic view of cannabis leaves, to take the deeper look that science is capable of. For this we created the concept: the beauty hidden inside cannabis. As a result, a graphic campaign of singular beauty was born, accompanied by the same simplicity and effectiveness as its concept.
This professional campaign titled 'The Beauty Hidden Inside Cannabis' was published in Brazil in December, 2021. It was created for the brand: Ease Labs, by ad agency: McCann Health Sao Paulo. This Film medium campaign is related to the Education, Health, and Pharmaceutical industries and contains 1 media asset. It was submitted over 2 years ago by Associate Creative Director: Eduardo Basque of Ogilvy Health NA - New York.
Credits
Advertising Agency: McCann Health Sao Paulo, Sao Paulo, Brazil
Ceo: Joao Consorte
Creative Director: Alessandra Gomes
Art Director: Eduardo Basque
Copywriter: Fernando Franchim
Executive Producer: Karen Xavier, Jessica Brockestayer, Ycaro Prata, Themistocles Silva
Account Director: Ana Padinha
Producer Company: Deep Films
Director: Thiago Silva
Director Of Photography: Felipe Lion
Editor: Lucas Mello
Colorist: Ricardo Herling
Sound Producer: Studio Tesis
Post Production: Deep Films
