Description
On one side, traditional banking. On the other, a new generation reshaping the future, yet disconnected from financial brands. The challenge was to bridge the gap and transform a bank into a lasting, progressive brand. In 2024, comdirect -a brand of Commerzbank AG- was searching for a spark to move beyond conventional marketing activities and sponsorships, exploring new ways to connect with the next generation.
We initiated a collab by pairing comdirect with two cultural disruptors: reezy, rapper and producer, and youth icon Achraf Bouzalim, founder of 6PM, a leading streetwear brand. Together, we launched the Team "Bürgeramt" within Icon League, an indoor football competition uniting ex-athletes, artists, and influencers. This wasn't just a sponsorship, it was a statement, embedding the brand comdirect into the culture. In the end, we didn't just launch a campaign. We redefined what a bank can do.
This professional campaign titled 'The bank that speaks as boldly as its clients.' was published in Germany in July, 2024. It was created for the brand: comdirect, by ad agency: FRASER. This Content, Digital, and Film media campaign is related to the Finance industry and contains 2 media assets. It was submitted about 1 month ago by MD Creation & Partner: Fernando Barbella of FRASER .
Credits
Advertising Agency: FRASER GmbH, Berlin
CEO: Benjamin Baumann
Executive Creative Director: Fernando Barbella
Creative Director: Alexander Detschades
Sr. Art Director: Raphaela Putz
Art Directors: Thit Lin Venning, Karen Le Roux, Jodi Biggar
Account Director: Eike Schlender
Strategist: Henri Vos
Production companies: flugmodus GmbH, Bipolar Berlin GmbH
Client: Nasrin Shaikh (Head of Marketing), Elena Skiba (Senior Specialist Marketing), Frank Hägele (Senior Specialist Marketing)
