Every day, we do something sweet in a hundred = ways… It could be a sweet word… in a sweet gathering… Even when this sweet thing is salty, it still draws a sweet smile… A sweet act can be simple… and there’s sweetness in its simplicity… Anything that starts with Cook’s ends up being sweet… Cook’s… Do Something Sweet.
Description
Cook’s, a house-hold staple specializing in food products, particularly baking and cooking essentials like baking powder, vanilla, etc, was seeking a brand message that separates it, from its own two sister brands (Dr.Oetker & Tag El Melouk), and other local & international players in the category.
So here is what we thought..
We could all use a little more sweetness in our lives, don’t you think?
Who better than Cooks, the mother of all things sweet, to light the fuse, and become the reminder to “Do something Sweet”.
This professional campaign titled 'Do Something Sweet' was published in Egypt in January, 2022. It was created for the brand: Cook's, by ad agency: KickAds. This 360° and Integrated media campaign is related to the Food industry and contains 1 media asset. It was submitted 10 months ago by IDEAS worth MILLIONS: KickAds of Creative Agency.
Credits
Creative Agency:KickAds
Creative Team: Yasser Ghoneim, Farah Khaled, Khaled El Sherbiny, Ahmed Abouali, Hadeer El Shazly
Project Management: Bee Interactive
Management Team: Hassan Hamed, Reham Chedid, Amira Soliman, Hoda Etman
Production House: OZ Productions
Executive Producer: Omar Abouzeid
Director: Hadi El Bagoury
DOP: Mazen El Motagawel
