Description
Whataburger's latest ad campaign is inviting guests to an exclusive steakhouse experience... no reservation required.
This April, all Whataburger restaurants are lifting the silver platter to reveal their newest burger – the Bacon Steakhouse Double. Fans will find themselves biting into the creamy, crispy, crunchy goodness and reaching for a proper cloth napkin before going in for another bite.
The all-new Bacon Steakhouse Double combines two fresh, 100% beef patties and two slices of melted aged cheddar topped with smoky bacon, crispy fried onions, and tangy steak sauce, all on a toasted bun. Too much of a good thing? Order the Bacon Steakhouse Double Jr. instead! Whatever size you choose, get it now, as this loaded-with-flavor burger is only available until June 30.
To debut this new LTO to customers everywhere, Whataburger is launching a new creative ad campaign, developed in collaboration with agency of record, McGarrah Jessee (McJ). Directed by Laura Murphy, the :30 TV spot follows a steakhouse waiter who pontificates on the difference between a want and a need. Do you need the Bacon Steakhouse Double, or do you want it? He wheels the new upscale burger on a silver platter straight from the halls of a classic steakhouse to a diner at a local Whataburger restaurant, pointing out that it really doesn’t matter; as long as it’s delicious, who cares? The spot closes with the musical tagline, “Just like you want it and need it,” a riff on Whataburger’s classic brand tagline “Just like you like it.”
This new campaign continues the brand’s playful approach to the cultural conversation that its customers are engaging in, as showcased in its recent WhataWings creative campaign created by McJ. The successful campaign was a lighthearted exploration of wing culture and the lively debate about the definition of a chicken wing. Due to overwhelming demand, WhataWings will stay on the Whataburger menu for an extended period, through the end of 2024.
This professional campaign titled 'The Bacon Steakhouse Double' was published in United States in April, 2024. It was created for the brand: Whataburger, by ad agency: McGarrah Jessee. This Film medium campaign is related to the Food industry and contains 1 media asset. It was submitted 8 months ago.
Credits
Agency: McGarrah Jessee
Chief Creative Officer: Tim Roan
Creative Director: Michael Anderson
Creative Director: Cam Miller
Senior Art Director: Ben Estus
Copywriter: James Grandberry
Design Creative Director: Craig Crutchfield
Senior Designer: Colin Mumbach
Editor: Nick Harral
Executive Producer: Abby Hinojosa
Producer: Sean Phung
Head of Production: Laura Busino
Head of Brand Management: Heather Miller
Brand Director: Tess Cullers
Project Manager: Daniela Ramirez
Chief Strategy Officer: Jen Hruska
Strategy Director: AJ Hickcox
Senior Strategist: Meredith Makhoul
Business Affairs Director: Tanille Day-Walker
Brand: Whataburger
Chief Administrative Officer: Alexander Ivannikov
Chief Marketing Officer: Scott Hudler
VP of Marketing and Communications: Donna Tuttle
Director of Marketing & Advertising: Brooks Boenig
Senior Creative Manager: Christina Alexander
Social Media Manager: Davis Alcorn
Film Production Company: Gravy Films
Director: Laura Murphy
Executive Producer: Brent Stoller
Line Producer: Tanya Stephens
DP: Doug Chamberlain
1st AD: Augie Alcala
Production Designer: Jerry Bland
Food Stylist: Meghan Erwin
Food Production Company: Morton Jankel Zander
Food Director: Irv Blitz
Food Stylist: Meghan Erwin
Post-Production Company: Nomad
Post Producers: Meredith Roach, Marlee Cutbirth
Editor: Jim Ulbrich
Assistant Editor: Noah Legget
Color: Roslyn Di Sisto with Royal Muster
VFX: David Hannah
Audio Production Company: Pony Sound
Audio Engineer: Josh Wilson
Music Production Company: BUTTER Music and Sound
Senior Producer: Stone Irr
Executive Producer: Annick Mayer
Music Coordinator: Kriston Poindexter