World of More

Agency: McGarrah Jessee


Whataburger launches its all-new rewards program with a new ad campaign that transports viewers into a dreamland of their perfect Whataburger order. The campaign, created by independent agency McGarrah Jessee, with animation by LOBO, and directed by Mateus de Paula Santos and Marco Wey, leads viewers through a kaleidoscopic roller coaster of all of Whataburger’s delectable made-to-order menu items. Whataburger’s revamped rewards program now lets guests redeem rewards to get just about everything on the menu — not just the handful of items that could be redeemed in the old program.

Mateus and Marco fuse vibrant graphics and yummy menu offerings with an energetic new jingle composed by Butter Music and Sound and audio post by Mr. Bronx, sure to leave viewers craving more. Now that the program includes just about every item on the menu, the spots boast no shortage of Whataburger favorites for fans to catch, making a good thing even better.

Whataburger’s customers and fans are at the heart of the brand. For over 70 years, they’ve dined with us, shared with us, shared about us — they’ve even made art inspired by us. Whataburger’s new rewards program and campaign is the fast-food restaurant’s way of saying “thank you” to its customers by giving them MORE. More menu, full of rewards and points for every purchase. More ways to your favorites, like frictionless ordering and free food.

This campaign takes the elements of Whataburger’s iconic brand identity — the orange and white stripes — and brings them to life in a fresh, more modern way that will appeal to all ages.

This professional campaign titled 'World of More' was published in United States in July, 2023. It was created for the brand: Whataburger, by ad agency: McGarrah Jessee. This Integrated medium campaign is related to the Food industry and contains 2 media assets. It was submitted 3 months ago.


Agency: McGarrah Jessee (McJ)
Creative Director / AD: Michael Anderson
Creative Director / Writer: Cam Miller
AD: Ben Estus
Writer: James Grandberry
Agency Producer: Abby Hinojosa, Sean Phung

Animation: LOBO
Directors: Mateus de Paula Santos / Marco Wey
Executive Producer (LOBO): Luis Ribeiro
Head of Production: Clara Morelli
Head of Post Production: Marcelo Barbosa
Producer: Paula Nobre
Post-Production Coordinator: Rosangela Gomes
Post-Production Producer: Israel Requene
Animation: Rodrigo Lopes Gusmao, Ricardo La Bella Simonetti, Daniel Tres D
Storyboard Artists: Ricardo La Bella Simonetti, Daniel Almeida
Compositing Supervisor: Marco Wey
Compositing Artists: Ricardo La Bella Simonetti, Daniel Almeida
Rotoscope: Gassan Abdouni

Music: Butter
EP: Anick Mayer
Sr. Producer: Stone Irr
ECD: Tim Kvasnosky
Assoc. Producer: Sonia Ohan

Audio Post: Mr. Bronx
Sound Design/Mix: Eric Hoffman
Assistant Mixers: Michael Artuso and Elvira Gutierrez
Audio Post EP: Hanna Choi
Audio Post Associate Producer: Maggie Norsworthy

Wyoming Departm...


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