Ponle tu Extra

Agency: FPO Marketing


Extra is the Whataburger add-ons, modifications, substitutions and all the ways you can personalize your meal, but it’s also the extra that bi-cultural Hispanics process, give, live by, and are influenced by. Being U.S. born and growing up in the most diverse generation to-date, has not only altered their world view, but redefined the culture in which they live. They know more, have access to more, can relate to more and are shaped and influenced by more. They are without limits and live in a cultural fluidity that transcends boundaries. And it’s this intrinsic way of being that brings authenticity to the way young, bi-cultural Hispanics create their music, art, fashion and even their Whataburger.

For Whataburger, "Ponle tu Extra" has a dual meaning. While "Adding your Extra '' can literally mean you can customize your favorite Whataburger to your liking, add avocado, change mustard for mayo, substitute regular jalapeños for grilled ones, toast both sides, etc; it also speaks to Whataburger's fans and team members that "Give their Extra". "Ponle tu Extra" means you care. It means you are passionate, creative, fearless, and talented in your own unique ways. This is why, during Hispanic Heritage Month, Whataburger wanted to create an original song that reflects these attributes. Taking advantage of the popularity of the genre fusion, the song “Ponle tu Extra” was created with a blend of regional and hip-hop genres.

This professional campaign titled 'Ponle tu Extra' was published in United States in September, 2023. It was created for the brand: Whataburger, by ad agency: FPO Marketing. This Content, Design, and Digital media campaign is related to the Food industry and contains 1 media asset. It was submitted about 2 months ago.


Advertising Agency: FPO Marketing, San Antonio, USA
Executive Creative Director: Marcos Hernandez
Creative Director: Adriana Ramos
Director of Integrated Production: Rebecca Guerra
Director: Karla Valenzuela / Joel Hernandez
Post-production: Karla Valenzuela / Joel Hernandez
Assistant Producer: Moriah Guerra
Sr. Account Executive: Carolina Chambers
Social Media Manager: Erika Leyva

Music Credits:
Mix: El Patio Recording Studio
Music: Federico Valdez
Lyrics: FPO Marketing
Music Producers: Kevin Viezcas / Federico Valdez
Singers: Cardé / Oshrill


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