Description
Here’s a fact: football players complain about everything and literally all the time. “Reclame Aqui” is the biggest platform in Latin America for resolving conflicts between consumers and companies. So, we decided to step onto the field.
We sponsored the jerseys of those who listen to complaints the most: football referees. To point people towards the right place to complain, turning an unexpected sponsorship into an opportunity.
This professional campaign titled 'The Complaint Sponsorship' was published in Brazil in December, 2023. It was created for the brand: Reclame Aqui, by ad agency: CRISPIN PORTER & BOGUSKY BRASIL. This Ambient, Direct, and OOH Outdoor media campaign is related to the Other and Professional Services industries and contains 6 media assets. It was submitted 21 days ago by Senior Creative: Ricardo Barros of CP+B Brasil.
Credits
Agency: CP+B – CRISPIN PORTER & BOGUSKY BRASIL
Client: Reclame Aqui
CCOs: André Kassu and Marcos Medeiros
Creative Director: Ana Novis
Content Director: Marcela Calura
Art Director: Ricardo Barros
Copywriter: Breno Ferreira
Art Assistant: Hany Souza
Content: Caroline Kleinubing
Producers: Vanessa Nascimento, Roberta Acerbi, Gisele Cordeiro
Strategy and Data: Renata Serafim, Michele Gruc
Account Management: Wilson Negrini, Fernanda Mariano, Gabrielle Alme
Media: Antônio Arbex, Marcela Ferreira, Rafael Nishida, Daniela Rosa, Maria Eduarda
Project Managers: Henrique Salvadori, Ana Júlia Quirino
Production Companies: Filmart, Liquo Audio
Photographer: Léo Sguaçabia
Client Approval: Nathália Zocchio, Chico Recalde
