Pentonic is one of the fastest-growing writing instrument brands from the house of Linc Limited. With an ambition to extend its product portfolio, the brand is venturing into the stationery category and the latest offering is Pentonic GumStik, the gum stick with super sticking power.
To bring alive this product attribute, Pentonic has released a new digital film titled ‘The Aviator’, created by Wunderman Thompson Kolkata, the agency on record.
The film tells the story of a nerdy 10-year-old who loves Airplanes. He creates a model with a Pentonic GumStik and throws it in the air, which then embarks on an epic flight. The visual story is complemented by a unique sound design as it builds on the idea of kids using vocal effects while playing with toys.
This professional campaign titled 'The Aviator' was published in India in November, 2022. It was created for the brand: Pentonic GumStik, by ad agency: Wunderman Thompson Kolkata. This Film medium campaign is related to the Household Products industry and contains 1 media asset. It was submitted about 1 year ago.
The Aviator Client: Linc
Brand: Pentonic GumStik
Agency: Wunderman Thompson South Asia VP & Sr. ECD: Arjun Mukherjee
Sr. Creative Directors: Diptanshu Roy Moeinuk Sengupta Art Directors: Subhrakanti Mandal Rishav Roy Copywriter: Aniket Chattopadhyay
VP & CSD: Soumya Chowdhury
Client Servicing: Arita Poddar Dutta, Pooja Jain
Direction & Animation: Bob & Bobby Susruta Mukherjee Saswata Mukherjee Music & Sound Design: Prabuddha Banerjee
Editor: Aneek Ray